Creating a new youth lacrosse club
Background
Participation in youth and high school lacrosse has dwindled in the Susquehanna Valley over recent years. With just one community-based lacrosse club focused on a spring-season competitive travel program, the area needed a club with a broader vision.
Lacrosse is near and dear to Uptrend Marketing’s heart, so we were perfectly poised to help. In partnership with another lacrosse parent, we co-founded Blaze Lacrosse Club.
How We Helped
Leveraging our marketing experience and lacrosse knowledge, Uptrend Marketing got right to work. First, we create the brand. This is all about energy! A bright color palette of red, orange, grey and blue. A funky, semi-futuristic typography suite. And, a fun logo.
Next, we designed and built a website. The site’s functionality includes a web-based registration form and a calendar for lacrosse events happening across the Susquehanna Valley.
We also created some marketing collateral to help attract participants.
