Creating a new youth lacrosse club


Participation in youth and high school lacrosse has dwindled in the Susquehanna Valley over recent years. With just one community-based lacrosse club focused on a spring-season competitive travel program, the area needed a club with a broader vision.

Lacrosse is near and dear to Uptrend Marketing’s heart, so we were perfectly poised to help. In partnership with another lacrosse parent, we co-founded Blaze Lacrosse Club.

  • Branding

  • Web Design & Development

  • Graphic Design

How We Helped

Leveraging our marketing experience and lacrosse knowledge, Uptrend Marketing got right to work. First, we create the brand. This is all about energy! A bright color palette of red, orange, grey and blue. A funky, semi-futuristic typography suite. And, a fun logo.

Next, we designed and built a website. The site’s functionality includes a web-based registration form and a calendar for lacrosse events happening across the Susquehanna Valley.

We also created some marketing collateral to help attract participants.