After a short assessment of the practice’s current website, we determined that attempting to update the old website (rereichardorthodontics.com, built on the Wix platform) would not achieve Dr. Reichard’s goals. The widely popular WordPress platform was identified as a better fit for the desired changes. We also purchased a more intuitive domain for the new site, reichardorthodontics.com.
The new site needed to provide educational and informative content for current, new and prospective patients alike. After a lengthy research activity, we developed a volume of content across the many facets of orthodontics. In turn, that created a big design challenge of presenting the copious information into visually digestible chunks. To make the long content pages into engaging reads, we utilized engaging imagery, color blocking and a host of website design elements such as toggles, image before and after sliders and a top-of-page table of contents with links to the topics farther down on the page.
We also took photographs of Dr. Reichard’s amazing and lovely new office space to showcase on the website.