Project Description

Stanley Woodworking

REFRESHING A DATED BRAND

2020-CURRENT

Background

Stanley Woodworking, a manufacturer of architectural mouldings and other millwork, hadn’t changed its visual identity since its inception…25 years earlier! In addition to a confusing and overly intricate logo, their website was a relic from ages past – garish colors and wall-to-wall text that was painful to digest visually and not mobile-friendly.

With new owners looking to make big market changes, Uptrend Marketing was asked to refresh the Stanley Woodworking brand.

How We Helped

Due to some unique circumstances, instead of taking the leadership team through our proven brand-building methodology, we ran through a modified version on our own to recast the Stanley Woodworking brand.

Through our research and analysis, we discovered Stanley Woodworking is an industry expert at knowing, selecting and working with their local Appalachian tree species. They really get the most and best out of each tree they consume. This, combined with their rural setting, evoked feelings of being rooted to the land. Earthy. Organic. Naturally lush, but at the same time, very simple and uncomplicated. Elemental.

We then created a suite of sumptuous brand identity pieces, including logo, typography, color palette, business cards and business stationary. Their previous site ran on an obscure URL (hardwoodparts.com), so we purchased and created their new site at the inherently intuitive stanleywoodworking.com. The first version of their recasted website displays this refreshed, contemporary brand, with future versions to include product information and become more transactional in nature.

  • Branding

  • Web Design & Development

  • Graphic Design

VISIT STANLEY WOODWORKING

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