We started our work by answering the question “Who is William Penn Cabinetry, both now and in the future?” We led the leadership team through a proven brand-building methodology. Over the course of multiple team working sessions, a clear picture of the desired brand — and how it connected to the broader marketplace — emerged.
We then created a suite of luxurious and sophisticated brand identity pieces, including logo, color palette, business cards and business stationary. Being so new, we were challenged with how to develop the website and materials with no William Penn Cabinetry-specific assets; we ultimately focused our early efforts on establishing the brand and evoking emotional responses from potential business partners, dealers and customers.
As our relationship with WPC is new and ongoing, we will also be defining their overall marketing/advertising program, planning and managing their owned, paid and referred marketing programs, developing the series of collateral materials for their distribution network and end-consumers and continually enhancing their website.