Project Description

Rachel E Reichard Orthodontics

REFLECTING THE REFRESHED BRAND IN THE WEBSITE

2020-CURRENT

Background

In 2019, Dr. Rachel Reichard purchased the Bloomsburg orthodontics practice she had worked at since 2012. With the business growing ever since, the board-certified orthodontist made great strides in transitioning the practice to her newly cultivated brand, Rachel E Reichard Orthodontics. A major remodel of the office was completed in late 2020, turning it into a welcoming, familial, fresh and contemporary space.

Dr. Reichard reached out to Uptrend Marketing to help extend that revised presence to her website. The look and feel of the website needed a major remodel. Additionally, the site suffered from scant content and was not mobile friendly. Those limitations negatively impacted both the visitor experience and search engine optimization/how the practice ranked in search results.

How We Helped

After a short assessment of the practice’s current website, we determined that attempting to update the old website (rereichardorthodontics.com, built on the Wix platform) would not achieve Dr. Reichard’s goals. The widely popular WordPress platform was identified as a better fit for the desired changes. We also purchased a more intuitive domain for the new site, reichardorthodontics.com.

The new site needed to provide educational and informative content for current, new and prospective patients alike. After a lengthy research activity, we developed a volume of content across the many facets of orthodontics. In turn, that created a big design challenge of presenting the copious information into visually digestible chunks. To make the long content pages into engaging reads, we utilized engaging imagery, color blocking and a host of website design elements such as toggles, image before and after sliders and a top-of-page table of contents with links to the topics farther down on the page.

We also took photographs of Dr. Reichard’s amazing and lovely new office space to showcase on the website.

  • Web Design & Development

  • SEO & Content Marketing

  • Photography

VISIT RACHEL E REICHARD ORTHODONTICS

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