WE TASTE FIRST WITH OUR EYES. DOES YOUR PRESENCE LOOK APPETIZING?
First impressions matter. And, what do most people do when researching something? They go online. We’ve all had the experience of visiting a website that’s hard to navigate, out of date or *gasp* not optimized for mobile. And, we’ve all had the experience of promptly leaving that site and going elsewhere. Poor website design results in poor visitor experience. But, did you know it can also impact other things like where your site shows up in search rankings? Ultimately, both of these outcomes hit you square in the wallet.
What it takes to achieve first page search ranking today isn’t what it took five years ago, or even what it took six months ago. Same with website design and experience – trends change. So, how do you stay consistent to your brand but nimble enough to keep up with the market? It starts with a properly planned, designed and built site. We’re talking a site planned with your visitors, the experience you want them to have and the business results you want to achieve, both now and in the future, in mind. It needs to be secure. It needs to be properly tuned for search engines. And, it needs to be flexible so you can grow.
But, don’t forget…it’s not ALL about the website. The same care and planning needs to be replicated across all interactions and experiences someone might have with your brand. Social media profiles. Physical storefront/office. Marketing emails. Radio advertisements. Wherever. The concept is called “omnichannel.” The good news? We can help no matter your need and ensure everything is harmonious and connected.