Due to some unique circumstances, instead of taking the leadership team through our proven brand-building methodology, we ran through a modified version on our own to recast the Stanley Woodworking brand.
Through our research and analysis, we discovered Stanley Woodworking is an industry expert at knowing, selecting and working with their local Appalachian tree species. They really get the most and best out of each tree they consume. This, combined with their rural setting, evoked feelings of being rooted to the land. Earthy. Organic. Naturally lush, but at the same time, very simple and uncomplicated. Elemental.
We then created a suite of sumptuous brand identity pieces, including logo, typography, color palette, business cards and business stationary. Their previous site ran on an obscure URL (hardwoodparts.com), so we purchased and created their new site at the inherently intuitive stanleywoodworking.com. The first version of their recasted website displays this refreshed, contemporary brand, with future versions to include product information and become more transactional in nature.
2022 Update: Due to the recent/ongoing publicity and possible charges against William Penn Cabinetry/Stanley Woodworking, we want to reiterate that our involvement was limited to initial branding and marketing work. We had no involvement with William Penn Cabinetry’s or Stanley Woodworking’s operations and sympathize with the employees and other vendors/partners impacted.