Project Description

William Penn Cabinetry

LAUNCHING A NEW CABINETRY BRAND

2020-CURRENT

Background

Local entrepreneur and business owner, Maurice Brubaker, and his wife Deb, started William Penn Cabinetry (WPC)  in early 2020 to help get our rural economy back to work. But, they had no idea they’d be trying to launch WPC in the midst of a pandemic.

With grand designs of eventually leading the luxury cabinetry market, WPC tapped Uptrend Marketing to partner with manufacturing and sales leadership to create, and temporarily run, its marketing program.

How We Helped

We started our work by answering the question “Who is William Penn Cabinetry, both now and in the future?” We led the leadership team through a proven brand-building methodology. Over the course of multiple team working sessions, a clear picture of the desired brand — and how it connected to the broader marketplace — emerged.

We then created a suite of luxurious and sophisticated brand identity pieces, including logo, color palette, business cards and business stationary. Being so new,  we were challenged with how to develop the website and materials with no William Penn Cabinetry-specific assets; we ultimately focused our early efforts on establishing the brand and evoking emotional responses from potential business partners, dealers and customers.

As our relationship with WPC is new and ongoing, we will also be defining their overall marketing/advertising program, planning and managing their owned, paid and referred marketing programs, developing the series of collateral materials for their distribution network and end-consumers and continually enhancing their website.

  • Marketing Strategy

  • Branding

  • Experience Optimization

  • Web Design & Development

  • SEO & Content Marketing

  • Graphic Design

  • Photography

VISIT WILLIAM PENN CABINETRY

What’s in Your Future?

WHETHER IT’S A BIG IDEA, SMALL IDEA OR SOMETHING IN BETWEEN…LET’S TALK!

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