We started our work by answering the question “Who is William Penn Cabinetry, both now and in the future?” We led the leadership team through a proven brand-building methodology. Over the course of multiple team working sessions, a clear picture of the desired brand — and how it connected to the broader marketplace — emerged.
We then created a suite of luxurious and sophisticated brand identity pieces, including logo, color palette, business cards and business stationary. Being so new, we were challenged with how to develop the website and materials with no William Penn Cabinetry-specific assets. Ultimately, we focused our early efforts on establishing the brand and evoking emotional responses from potential business partners, dealers and customers.
We also designed a sleek-looking website to help translate the new William Penn Cabinetry brand to the marketplace.