We started our work by answering the question “Who is William Penn Cabinetry, both now and in the future?” Over the course of multiple team working sessions, a picture of their desired brand — and how it connected to the broader marketplace — emerged.
We then created a suite of luxurious and sophisticated brand identity pieces, including logo, color palette, business cards and business stationary. Being so new, we were challenged with how to develop the website and materials with no William Penn Cabinetry-specific assets. Ultimately, we focused our early efforts on establishing the brand and evoking emotional responses from potential business partners, dealers and customers.
We also designed a sleek-looking website to help translate the new William Penn Cabinetry brand to the marketplace.
2022 Update: Due to the recent/ongoing publicity and possible charges against William Penn Cabinetry, we want to reiterate that our involvement was limited to initial branding and marketing work. We had no involvement with William Penn Cabinetry’s operations and sympathize with the employees and other vendors/partners impacted.